Let’s talk

Meta Ads · Facebook and Instagram

Meta Ads management for UAE businesses.

Turn attention on Facebook and Instagram into a conversation with your next customer.

Let’s talk See an example

Start on WhatsApp. No obligation.

A purple megaphone beside a social post on an ivory phone.
From scrolling to showing interest.

Picture it in your business

Give the right people a reason to enquire.

A property campaign could introduce a home to people browsing Instagram or Facebook, with a clear invitation to ask about it.

We bring the audience, creative and enquiry tracking together around your offer.

Example property campaign

Your property business · Sponsored

Your next home could be closer than you think.

Homes. Possibilities. Your next chapter.

Explore homes in your preferred area. Ask our team about availability and viewings.

Send a message

Illustrative example. Set up around your business.

What is included

What Meta Ads management includes

Four things have to be right before a campaign can be judged. We build all four before the first dirham of spend.

  • Account structure and setup

    Business Manager verification, the pixel and Conversions API, domain verification, and a campaign structure someone can still read a year later.

  • Audience research for the UAE

    City, language and interest groupings, lookalikes built from real enquiries, and the exclusions that stop budget reaching people who will never buy.

  • Creative for a bilingual market

    Static, carousel and short video edits, planned for the languages your buyers use and rotated before the market has seen them too often.

  • Campaign types

    Lead forms, click-to-WhatsApp, website conversions, retargeting, and catalogue ads for property listings.

What makes Meta Ads different in the UAE

The audience is bilingual, and often trilingual. The same person may search in English, message in Arabic and read an ad in either, so creative is planned in both languages from the start rather than translated at the end.

The weekend falls on Saturday and Sunday for most businesses, so the pacing that works elsewhere is a day out here. Ramadan moves the hours people are online later into the night, and the summer thins the audience as families travel. A campaign that runs flat through all of that starves the weeks that matter and wastes the weeks that do not.

A Dubai audience is not an Abu Dhabi audience. Costs, buyer profiles and the sectors that dominate differ from emirate to emirate, and a campaign that targets the whole country as one place pays Dubai prices for Ajman results.

Meta’s policies restrict what can be said about health, property and money. Dental and wellness clinics need the permit their licensing authority issues before a promotional ad runs. Property ads in Dubai carry a permit number. We check every creative against the rules before it goes live, because a rejected ad costs days and a restricted account costs weeks.

Click-to-WhatsApp: the ad that ends in a conversation

The most useful thing a Meta campaign can produce in this market is a WhatsApp conversation. A form is filled and forgotten; a conversation is answered. Click-to-WhatsApp ads open one directly from the feed, and when the number runs on the WhatsApp Business Platform with a chatbot behind it, the first reply arrives in seconds, at eleven at night, with the qualifying questions already asked.

That is the argument for buying the ad and the answer as one system. An enquiry generated at midnight and answered at nine the next morning has usually already gone to someone else.

Tracking and reporting

We configure the pixel and Conversions API where appropriate before launch. Campaign attribution uses the data your website, inbox and CRM can share, subject to consent and platform limits. Reports distinguish tracked events from confirmed enquiries and sales.

The monthly report is written in plain language: enquiries by campaign, cost per enquiry, and what happened to each one. The account, the pixel and the audiences are yours, and stay yours.

How fees work

A management fee, quoted in AED after the discovery call and set out in writing. Ad spend is separate: you pay Meta directly from your own ad account, and we never hold your budget. There are no figures on this page because a fee that fits a clinic with one location does not fit a developer launching a tower.

What goes wrong

Where Meta Ads go wrong in the UAE

Most accounts we audit share the same five problems. None of them is about the budget.

  • Leads that never answer

    A lead form with no qualifying questions fills with people who tapped by accident. The form design and the first reply decide whether a lead is worth a call.

  • A restricted ad account

    An unverified Business Manager, ads run from a personal profile, or a health or property claim that breaks policy. Restrictions are avoidable and slow to appeal.

  • Spend with no pixel

    Missing or incorrect conversion events make it harder to optimise for website enquiries. Tracking should match the campaign objective and respect the consent settings in place.

  • Creative fatigue

    In a small market the same people see the same ad for weeks. Rotation has to be planned, not reactive.

  • Boosted posts reported as results

    Reach and engagement alone do not establish enquiry quality. Choose objectives and tracking that match the next step you want customers to take.

How it runs

How a Meta Ads engagement runs

  1. Audit what is there

    The Business Manager, ad account, page and pixel. What is verified, what is tracked, what has been restricted before and why.

  2. Fix tracking first

    Pixel and Conversions API on the site, WhatsApp and form events, so the first spend teaches the account something.

  3. Plan audiences and creative

    Who, in which city, in which language, with which message. Three campaigns at launch: prospecting, retargeting, and an enquiry campaign that ends in a lead form or a WhatsApp conversation.

  4. Launch and rotate

    Weekly creative rotation, and budget moved between what is producing enquiries and what is not.

  5. Report by outcome

    Enquiries by campaign, cost per enquiry, and what each enquiry became. The account and its data stay yours.

Related

Who this is for

Questions

Questions about Meta Ads

Do you need access to our Facebook page and Instagram account?

Partner access through your Business Manager. You keep ownership of the page, the ad account and the pixel, and you can remove our access at any time.

Can ads send people straight to WhatsApp?

Yes. Click-to-WhatsApp ads open a conversation instead of a form. Connected to the WhatsApp Business Platform and a chatbot, the first reply arrives in seconds, at any hour.

Do you make the creative?

We plan and produce static and carousel creative and short video edits from material you have. Full video production is scoped separately when a campaign needs it.

What budget do we need?

It depends on the sector, the emirate and what an enquiry is worth to you. We advise a starting budget after the discovery call. Ad spend is paid by you to Meta directly, separate from our fee.

How long before we see enquiries?

The first enquiries usually arrive within days of launch. A stable cost per enquiry takes weeks of learning and rotation. We do not promise a number, because nobody honest can.

Why was our ad account restricted?

The causes we see most are an unverified Business Manager, ads run from a personal profile, and claims that break Meta's health, property or financial policies. The setup we build is designed to avoid them, and we handle appeals when they happen.

Are you a Meta Business Partner?

We do not present partner status. We work inside your own Business Manager with partner access, and our fee does not depend on how much you spend.

Show us your ad account.

A discovery call and an audit of what is there today. We tell you what we would fix first, and what we would leave alone.

Get in touch
Start an enquiry
Beeps Tell us about your business

Skip the questions and just message us