Google Ads · Search, Performance Max, YouTube
Google Ads management for UAE businesses.
Meet customers at the moment they search for what you offer. Track the enquiry, not just the click.
Start on WhatsApp. No obligation.
Picture it in your business
Answer the search that matters.
Someone looking for an office fit-out already has a need. A relevant search ad can take them straight to a page about your service.
We match search terms, ad copy and landing pages, then track enquiries to help improve the campaign.
office fit out company in Dubai
Office Fit-Out in Dubai | Discuss Your Space
Design, planning and fit-out for your workplace. Tell our team about your space and request a consultation.
What is included
What Google Ads management includes
Intent is the whole value of search. Everything here exists to capture it cleanly and prove what it produced.
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Search campaigns
Structured by service and by emirate, with match types chosen deliberately and a negative keyword list from the first day, not the first month.
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Performance Max with guardrails
Brand exclusions, asset groups by service, and a start date that comes only after conversion tracking is clean enough for it to learn from.
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YouTube and Display remarketing
For the people who visited, read, and did not enquire. Frequency capped, creative rotated, measured by the enquiries it brings back.
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Conversion tracking
GA4, call tracking, WhatsApp click and form events, and offline outcomes imported from your CRM where it allows, so the account optimises for customers rather than clicks.
What Google search looks like in the UAE
The same need is searched in English and in Arabic, often by the same person on different days. A campaign that covers one language covers part of the market, and the two do not cost the same or convert the same, so they are built and measured separately.
Costs per click in Dubai are high in the sectors where the customer is worth the most: property, legal, clinics, moving, and anything with “near me” attached. The same keyword in Ajman or Ras Al Khaimah can cost a fraction of that. Structuring campaigns by emirate is not tidiness; it is the difference between paying Dubai prices for every click and paying them only where the customer justifies it.
Competitors bid on each other’s brand names. Some of that is unavoidable. Owning your own brand searches, cheaply, is the practical answer.
Landing pages
A paid click deserves a page built for the search that produced it. One service, one emirate, one clear next step, loading fast on a phone on a mobile connection. Where the site cannot provide that page, we build it as part of the campaign, because sending expensive traffic to a slow home page is the most common way an account is made to look like it does not work.
Reporting and account ownership
The account is yours. We work through manager access, and everything the account learns belongs to you. The monthly report shows spend, enquiries by campaign, cost per enquiry, and what those enquiries became where your CRM tells us. No vanity metrics, no averages that hide the campaign that is failing.
How fees work
A management fee quoted in AED after the discovery call and set out in writing. Ad spend is paid by you to Google directly; we never hold or mark up your budget. No figures appear on this page because the right fee for a single clinic and the right fee for a developer with five projects are not the same number.
What goes wrong
Where Google Ads go wrong in the UAE
The accounts we inherit are rarely short of spend. They are short of the things that make spend accountable.
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High cost per click, no conversion tracking
Without conversions the account optimises for clicks, and in Dubai a click in real estate, legal or healthcare is among the most expensive anywhere.
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The agency owns the account
When the relationship ends, the history, the data and the learning leave with it. We work through manager access to an account you own.
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Broad match spending across emirates
A campaign meant for Dubai buyers quietly serving Sharjah searches, or worse, searches from outside the country.
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Landing pages that waste the click
A slow page or a generic home page turns a paid, high-intent visit into a bounce. The page is part of the campaign.
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Calls counted with no record
A tap on a phone link is different from a connected call. Reports should distinguish click events, supported call measurements and outcomes recorded by your team.
How it runs
How a Google Ads engagement runs
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Access and audit
Manager access to your account, or a new account in your name. Search terms, wasted spend, tracking gaps, and what the previous structure was optimising for.
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Tracking before spend
GA4, call tracking, WhatsApp click events and form events, tested end to end before a campaign is turned on.
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Structure by service and emirate
One campaign per service and market, so budget and bids can be moved deliberately rather than averaged across everything.
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Launch with a negative list
The queries you never want to pay for are excluded from day one. The list grows every week from the search-term report.
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Review weekly, report monthly
Search terms, budgets and bids reviewed weekly. A monthly report by campaign and by enquiry outcome, written for the person who signs the invoice.
Related
Who this is for
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Real estate
Connect property searches with timely replies, qualified enquiries and booked viewings.
Explore Real estate -
Dental clinics
Help patients discover your clinic, ask the right questions and find their way to an appointment.
Explore Dental clinics -
Ayurveda & wellness
Thoughtful campaigns and helpful conversations for licensed Ayurveda and wellness clinics.
Explore Ayurveda & wellness -
Education
Guide families from their first question to a campus visit, with campaigns built around your intake.
Explore Education
Questions
Questions about Google Ads
What is a good cost per click in the UAE?
It varies by an order of magnitude between sectors and emirates. Real estate, legal and clinics in Dubai sit at the top; trades and services in the Northern Emirates sit far below. The useful number is cost per enquiry, and that is what we report.
Do we own the Google Ads account?
Yes. The account is in your name and we work through manager access. If we part ways, everything stays with you.
Should we use Performance Max?
Only once conversion tracking is clean, because Performance Max learns from whatever it is told a conversion is. With good data it works; with bad data it spends confidently on the wrong people.
Can you track WhatsApp and phone enquiries from ads?
We can measure WhatsApp clicks and configure supported call tracking. A click is not proof of a conversation or a sale. Confirmed outcomes need a connected inbox, CRM or call-tracking system, and attribution depends on the data available.
How long until Google Ads pays back?
Search can produce enquiries in the first week. A stable cost per enquiry usually takes a few weeks of search-term pruning and bid learning. The payback period depends on your margin and your sales process, and we would rather show you the arithmetic than promise a date.
Can you stop competitors bidding on our name?
Not directly; Google allows it. What works is owning your own brand searches at a low cost, making sure your ad is the one that actually says your name, and filing a trademark complaint where an ad uses it in its text.
Are you a Google Partner?
We do not present partner status. We work inside an account you own, and the certifications any individual consultant holds are theirs and verifiable.
Ask for an account review.
Manager access, a week, and a written note on where the spend is going and what we would change first.